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What Works Clearinghouse Rating
National Telemedia Council, Inc., Madison, WI. – 1984
Designed to indicate the reasons behind viewer program preferences, this report presents results of a survey which asked 1,576 television viewers (monitors) to evaluate programs they liked, did not like, and/or new programs. Tables summarize the findings for why programs were chosen, their technical quality, content realism, overall quality, and…
Descriptors: Adolescents, Adults, Evaluation Criteria, Opinions

Lull, James – Journalism Quarterly, 1980
Reports results of a survey in which 200 teenaged girls indicated which television woman was like them, which one they would like to be like, which would be the best friend and the best mother, which women exhibited the most control over their situations, and which female television star most resembled the "typical American female." (GT)
Descriptors: Adolescents, Characterization, Commercial Television, Females

Greeson, Larry E.; Williams, Rose Ann – Youth and Society, 1986
Seventh- and tenth-grade students were shown segments of Music Television (MTV), then asked to respond to a brief attitude survey on parental influence, premarital sex, violence, drug use, and the influence of MTV. Results suggest the potentially powerful influence of popular music and MTV, especially on attitudes towards violence and premarital…
Descriptors: Adolescents, Attitude Change, Cable Television, Change Agents
Chen, Perry; Haufler, Adrienne; Taam, Heidi – 1999
This pamphlet presents the results of a series of focus groups comprised of Native American children and adolescents regarding their perceptions of race and class in the media. The results indicated that although some youth were concerned most about the absence of their group in the media, others were primarily concerned about stereotyped…
Descriptors: Adolescent Attitudes, Adolescents, American Indians, Childhood Attitudes
Children Now, Oakland, CA. – 1998
Although America is engaged in a national dialogue about race, children's voices have yet to be heard on the matter. This study used a series of focus groups and a national poll of 10- to 17-year-olds to examine their views about race and the role of the media in shaping understanding. Participating in the polls were 1,200 children, 300 in each…
Descriptors: Adolescent Attitudes, Adolescents, Asian Americans, Blacks
Williams, Tannis MacBeth; And Others – 1988
Televised portrayals of variables that are related to educational and occupational aspirations and educational motivation have the potential to influence viewers' attitudes, expectations, and behaviors in these domains. In order to test this premise, a study assessed messages about these variables and about drug use in the prime-time television…
Descriptors: Academic Achievement, Adolescents, Career Awareness, Commercial Television