Background: In health education, there is a risk of giving overly prescriptive recommendations, potentially activating conflicting in-group norms that reduce message receptiveness. For example, the notion of 'unhealthy youth' is a stereotype which suggests that young people are expected to make unhealthy choices. If such in-group norms are…

Objective: To examine individual characteristics associated with local produce purchasing among North Carolina families with children. Design: Cross-sectional analysis using data from the 2008 North Carolina Child Health Assessment and Monitoring Program (NC CHAMP), a representative sample of adults who have land-line telephones. Setting: North…