Two samples, the first consisting of 13 and 16-year-olds and adults, the second consisting of children from kindergarten, second and sixth grades, are interviewed to measure the cognitive processes used to evaluate the credibility of television content. Additional goals include measuring the relationship between the use of these cognitive…

The Look-Listen Opinion Project is an annual media literacy survey sponsored by the National Telemedia Council. The 1988-89 survey--the 36th--focused on the opinions of students at the elementary and secondary levels. Students were presented with guidelines for evaluating television programs and asked to select television programs to evaluate.…