A ten-year study of television viewing and content found that middle level students watch more television than any other age group. They are exposed to violence, sex, use of drugs, and sex role socialization in many programs. Schools can help students become discriminating consumers of television. (MLF)

Replies to Paul Hirsch's rejoinder to Gerbner et al's findings on cultivation analysis. (See EJ 240 175-177.) Addresses the use of the National Opinion Research Center/ General Social Surveys. Concludes that Hirsch's appraisal of cultivation theory and his reasons for rejecting the concepts of mainstreaming and resonance are unwarranted and…

Reviews study that tested the long-term influence of early childhood television viewing on adolescent achievement. Focuses on the demonstrated importance of content of television viewing as a predictor for adolescent outcomes, emphasizes the probable magnification of media effects, and suggests expanding well-crafted educational content to the…

The first of four articles examines how television affects the Christian morality of high school students; the second discusses the use of television by libraries, describing two original programs produced. The last two articles describe the use of shortwave radio operators' network by missionaries and values in children's literature. (CLB)

This paper makes a critical exploration into the core epistemological assumptions of mainstream television effects research and explains why the mainstream study of the cognitive impact of television on children suffers from two reductionist tendencies, i.e., television is understood by most researchers to be solely a technical medium, and most…