Descriptor
| Adolescents | 3 |
| Television Research | 3 |
| Television Viewing | 3 |
| Children | 2 |
| Adults | 1 |
| Age | 1 |
| Attitude Measures | 1 |
| Attitudes | 1 |
| Broadcast Television | 1 |
| Childhood Attitudes | 1 |
| Commercial Television | 1 |
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Author
| Rubin, Alan M. | 3 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
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Peer reviewedRubin, Alan M. – Journal of Broadcasting, 1977
Investigates differences among children, young teenagers, and adolescents in television viewing program preferences, attitude about the medium, and motivation to use television. (Author/JEG)
Descriptors: Adolescents, Attitudes, Broadcast Television, Childhood Attitudes
Peer reviewedRubin, Alan M. – Journalism Quarterly, 1978
A study of the relationships between television use and political socialization indicated that lower levels of political information and understandings of the workings of government are associated with increased quantities of television viewing, but that positive political attitudes and higher levels of political knowledge are associated with…
Descriptors: Adolescents, Children, Knowledge Level, Political Attitudes
Peer reviewedRubin, Alan M. – Communication Research--An International Quarterly, 1981
Identifies nine motivations for television viewing and relates these to age, viewing levels, television attitudes of attachment and reality, and program preferences. Implications of the results are discussed in terms of uses and gratifications research perspectives. (JMF)
Descriptors: Adolescents, Adults, Age, Attitude Measures
