Addresses the issue of retention of young professionals in college admission, suggesting a program whereby staff members from different enrollment service offices switch jobs for various periods of time. Results of one such program indicated that retention, career development and the overall relationship among enrollment services staff were aided.…

Observes that admissions counselors have been concerned with policies that affect the lives of students as they make the transition from high school to college. Traces the ways in which the National Association of College Admission Counselors has worked to ensure that all aspects of human relations are addressed. (ABB)

Admission counselors (n=200) completed surveys about employment, title, on-the-job training, travel, and availability and satisfaction with certain responsibilities. Most satisfying admission responsibilities were program organization and implementation, applicant review and decision, and formal presentations. Least satisfying were telemarketing,…

In discussing the current status and role of the admissions counselor, the author maintains that the admissions officer, if he is to function effectively as the college's educational emissary, must have a thorough understanding of the curriculum and must either serve on curriculum committees or have faculty status. He deplores the fact that this…

Admissions officers of 350 private colleges and universities were surveyed to ascertain their understanding of the term "marketing," current use of promotional (advertising and personal selling) activities, market segmentation approaches, and their product (i.e., academic programs) development and differentiation strategies. The mail questionnaire…

Presents keynote address from 43rd National Conference of the National Association of College Admission Counselors. Urges educators and counselors to become conscious futurists and to work toward cross-cultural living. Asserts that counseling and admission decisions of counselors have lifelong ramifications for students. (NB)

Although they work toward the same goal, high school counselors and admission officers often overlook one another as essential resources in the transition to postsecondary education. When addressing the best ways to utilize high school visits, education professionals must remember that while student academic preparation, family support and…

Colleges and universities are overlooking a "built-in resource"--the retired guidance counselor--who has much to contribute to the college community and whose talents should not be put to rest. The retired counselor should not be put out to pasture. (Author)

Discusses the role of secondary school counselors and college admissions officers in counseling college bound students. Stresses the importance of diplomacy and cooperation in working for the best interests of the student while addressing parent and institutional concerns. (JAC)

In order to evaluate the role of race in the experience of African-American and other non-white admissions professionals at institutions of higher education, a survey was conducted. The study subjects were 130 minority admissions professionals who participated in a staff development program for non-white admissions professionals. The study sought…

Admissions officers need new skills, preparation, and increased professionalism. A position statement on basic challenges, responsibilities, and opportunities for the admissions officer is presented. The experience of C.W. Post Center of Long Island University in the changing roles of admissions officers and future prospects are discussed. (SW)

If admissions officers are to meet the challenge of creatively and professionally managing the problems associated with the admissions field in times of stable or declining enrollments, admissions directors will need to identify, seek, and attain competencies characteristic of professionals. (Author)

Discusses the interrelated problems of burnout and substance abuse facing professionals in admissions. Contributing conditions include their tremendous responsibilities, their onerous schedules, dual responsibilities of recruitment and administration, absence from home, and then having to handle piled-up work. Advocates continuing education,…

Presentation to members of the National Association of College Admission Counselors addresses the need to prepare students for the future. Attempts to predict life in the year 2020 and how best to communicate present visions and values to today's college students. (ABB)

Presents three articles from the 41st National Association of College Admission Counselors Conference whose theme was "Counselor to Counselor/Person to Person." Issues which were addressed are: the plight of students handicapped by race or economic background, building partnerships with high school counselors and other professionals, and helping…