This document is a personal account of a college admission professional that traveled to meet perspective students. Out of 44 schools that he visited, the final school left him with a powerful impression of what this process is for young people and those who make their living working with them. Most people agree that today?s college admission process is deeply flawed. Those who work in college and university settings shoulder a large portion of the blame. Emphasis is place on technology over people, marketing over fit, prestige over quality, rankings over reality, and the bottom line over the greater good. So many conflicting messages are sent to the marketplace about institutions and policies that people no longer know what to believe. Admission deans often face inordinate pressure from their presidents and trustees to grow application pools, improve quality, increase diversity, and reduce expenditures on financial aid. In short, upper level administration wants it all, so deans do what they must to retain their jobs. Parents and headmasters contribute to the chaos. Young people are victims when their parents call the shots on where they should apply and where they will enroll.