Areas in which the priorities and concerns of the college admissions officer and the college faculty often conflict are examined, including development of a well-rounded student body, statistical comparisons of student characteristics among institutions, and the image projected by the admissions office in its marketing. (MSE)

With institutional survival at stake, admissions and financial aid administrators at all colleges may work together more in the future, concerned with both supply and retention of students and financial aid funds. Policy formation will require the cooperation of these administrators. (MSE)

A strategic planning model for enrollment-dependent private colleges is offered. Essential components include an active, creative admissions office, a market-sensitive academic program, a financial buffer, a disciplined budget system, and coordinated leadership from the president, academic programs, admissions, and the finance office. (MSE)

Although different in nature from academic activities, college fund raising also requires planning and management. To develop more responsive executive information systems, development officers must take the lead, ask the right questions, and work closely with campus institutional researchers, registrars, enrollment managers, and computer…