Descriptor
| Administrator Role | 2 |
| Admissions Officers | 2 |
| College Admission | 2 |
| Higher Education | 2 |
| Administrator Attitudes | 1 |
| College Faculty | 1 |
| Competition | 1 |
| Cooperation | 1 |
| Deans | 1 |
| Interprofessional Relationship | 1 |
| Marketing | 1 |
| More ▼ | |
Source
| Change | 2 |
Author
| Moll, Richard W. | 2 |
Publication Type
| Journal Articles | 2 |
| Opinion Papers | 2 |
| Reports - Evaluative | 1 |
Education Level
Audience
| Administrators | 1 |
| Practitioners | 1 |
| Teachers | 1 |
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewedMoll, Richard W. – Change, 1994
Increased pressure to "position" the institution, create an image, and "structure" potential students' first impression of the college has caused admissions professionals to participate less in the institution's central mission. Competition among colleges has also overstimulated the higher education market and created confusing pricing schemes,…
Descriptors: Administrator Role, Admissions Officers, College Admission, Competition
Peer reviewedMoll, Richard W. – Change, 1992
Areas in which the priorities and concerns of the college admissions officer and the college faculty often conflict are examined, including development of a well-rounded student body, statistical comparisons of student characteristics among institutions, and the image projected by the admissions office in its marketing. (MSE)
Descriptors: Administrator Attitudes, Administrator Role, Admissions Officers, College Admission
