Service learning and civic engagement are playing an increasingly larger role in higher education. Unity College's Hunger at Home course could serve as a model for service learning in disciplines such as nutrition, sociology, and food and agriculture. The class worked with local partners to get a better understanding of hunger in the area, recent…

This comprehensive, five-phased Needs Assessment Project brought together the collective input from the community, community leaders, current and former students, and the San Diego Community College District staff (faculty, administration, and support personnel). The purpose of the project was to develop valuable, objective input for the Board of…

It is argued that colleges tend to have a high opinion of themselves and would be wise to learn how their various publics (community, business community, guidance counselors, college-bound students, parents, current students, alumni, staff) perceive them. Comparison with competitors and monitoring of change over time is also recommended. (MSE)

A survey of marketing and market research activities in large, urban, two- and four-year colleges was conducted to identify the nature of marketing problems faced by institutions; current and preferred emphasis placed on market research activities; modes of assessing the needs of target groups and developing appropriate programs; the location of…

The need and strategies for foreign language educators to reach out beyond the classroom to communicate to all relevant groups about the benefits of foreign language study are discussed. The central focus is school and community relations, including communication with counselors, administrators, and school boards. Teacher-student relations,…