On March 13th, 2020, a proclamation declaring a national emergency concerning the Novel Coronavirus Disease (COVID-19) outbreak would require all educational institutes to execute an indefinite distance learning plan. Instructors immediately pivot while providing students with rich and relevant learning experiences. This study compared overall…

This study aims to shed more light on our understanding of the learning consequences of an emerging pedagogical approach to teaching: the flipped classroom. This approach proposes a change of paradigm in which students are expected to assimilate concepts prior to attending classes with the objective of dedicating class time to the completion of…

Contribution: From prior studies on models and strategies used to study the academic performance of university students, it is evident that none of them either evaluates T-shaped degrees or does so according to the profile of the students' high school provenance. The study provided in this article employs a well-established model and strategy to…

This research examines the motivation of undergraduate business students using the academic motivation scale. We examined the difference in motivation between business majors and a variety of nonbusiness majors. There were differences in the patterns of motivation, but business majors were not less motivated than nonbusiness students. As expected,…

This study identifies significant differences between the learning approaches of mature and 'conventional' students, answering the call for more empirical insights into mature students' learning experiences. The study uses a survey approach, collecting data with the Biggs SPQ Instrument, involving 204 university students in Ghana, and applies…

This study investigates student readiness for self-directed learning and its impact on academic performance. Changes in course delivery and modality have been widespread due to governmental mandates. Courses that were traditional face-to-face or blended learning moved to online learning. In this study, survey data from 350 upper-level business…

This research followed students over their first two years of college. During this time, many students lose sight of their goals, leading to poor academic performance and leaving STEM and business majors. This research was the first to examine longitudinal changes in future vividness, how those changes impact academic success, and identify sex…

Background: Formative assessments are vital for supporting learning and performance but are also considered to increase the workload of teachers. As self-assessments in higher education are increasingly facilitated via digital learning environments allowing to offer direct feedback and tracking students' digital learning behaviour these…

Marketing students must be able to take knowledge learned in previous courses and apply it to real-world problems if they are to succeed in the business world. These problems often are complex and require higher-order thinking. Furthermore, employers often claim students are lacking in critical thinking capability. However, critical thinking is…

While there has been a significant amount of work involving marketing education, it is unclear as to which demographic and psychographic characteristics of marketing majors drive their behavior toward academic performance (AP). The core premise of this study is that a set of students' demographic and psychographic characteristics underlie…

This paper reports how high failure rates in the first quantitative course that college business majors take were significantly reduced by implementing course-embedded remediation. More specifically, this paper details our process for identifying students at risk, placing them in special sections of the first quantitative course, and adding an…

If the ranking of students is based on grade scores independent of the selected college or university, it is critical to have an equal national measurement standard. It is a challenge to ensure this if there is a substantial difference in the composition of the students and enrolment requirements among colleges. Based on three different types of…

The purpose of this paper is to provide a comprehensive review of empirical lecture capture (LC) research in business education from the last ten years. Lecture capture was selected as it is a common delivery tool in both online and blended learning courses. By summarizing extant empirical LC research in business education, we lay the foundation…

Businesses and employers look for graduates who could collaborate and work effectively in team projects. Consequently, it is important to introduce, train and develop collaborative skills in students at different levels to prepare them to meet the labour market needs. This action research introduced group activity in finance course to improve the…

An innovative segmentation, targeting, and positioning (STP) activity is described and evaluated using two learning outcomes: student perception of learning and actual student learning. The results indicate that the activity is effective in generating classroom engagement in a principles of marketing course with a diverse student population.…