The study was devoted to assessing the quality of applicants' admission to universities based on the results of the Unified State Exam ("USE") in Russia. The problem area of the study included the issues of students' integration in the learning environment. The power of integration has a rigid projection on the student's successes in the…

The relevance of studying the stated problem is due to the fact that for increasing the efficiency of higher education marketing it is necessary to take into account several factors, namely, factors that impact the choice of a university and an academic program by enrollees, as well as socio-psychological characteristics of the latter, while…

The paper proposes a model of educational strategies for college entrants that makes it possible to assess the investment efficiency in additional preparation as evidenced by the Unified State Exam [USE] scores. It was found that college entrants still use traditional forms of preparation despite the new institutional admission conditions at…