Media literacy experts have been teaming up with early childhood practitioners to develop a framework for a new way of thinking about raising kids in a digital and media-centric world. Their ideas are encapsulated in the Media Literacy in Early Childhood Report (Herdzina & Lauricella, 2020) that explores how to help young children learn how to understand media content arriving through all sorts of tools and within many different forms--from the pages within books to images on a screen. This article gives background on the origins of early media literacy education and describes multiple examples from personal interviews and activities included in the report.