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Bradley, D. – Yelmo, 1981
Presents the first part of a glossary of new social and political terms. Each entry is followed by a paragraph defining its meaning and origin, and by one or more quotations, where the word appears in unusually extensive contexts. Quotations are taken mostly from the news media. (MES)
Descriptors: Definitions, Etymology, Foreign Countries, Glossaries
Blanco Lazaro, Enrique T. – Yelmo, 1981
Analyzes the language of advertising and the expressive devices it uses to capture the attention of the consumer and arouse his/her interest. Condemns the artificiality of this language and the social values it reflects, quoting profusely from the works of Herman Glaser and other contemporary authors. (MES)
Descriptors: Advertising, Creative Writing, Foreign Countries, Language Styles
