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Peer reviewedTakashi, Kyoko – World Englishes, 1990
Sociolinguistic analysis of English borrowings in Japanese television and print advertising supported hypotheses that the primary reason for loanword use was to make the product seem more modern and sophisticated and that there was a relationship between loan functions and such audience characteristics as gender, age, occupation, and background.…
Descriptors: Advertising, Age Differences, Audience Response, English (Second Language)
Peer reviewedTorres, Lourdes – World Englishes, 1989
Examines code mixing and borrowing across two generations of New York Puerto Ricans, and explores the possibility of existence of a lifecycle of language use in the community. (26 references) (Author/OD)
Descriptors: Adults, Age Differences, Bilingualism, Code Switching (Language)
Peer reviewedLabrie, Normand; Quell, Carsten – World Englishes, 1997
Data on foreign language learning and conversational usage from 12 European Union member states (n=13,029) indicate language learning has increased considerably in 40 years. Of the most commonly learned languages (English, French, German), English has gained most, suggesting emergence as a lingua franca. One analysis gauged the probability that a…
Descriptors: Age Differences, Comparative Analysis, English, Foreign Countries
