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| Advertising | 1 |
| Color | 1 |
| Communication Research | 1 |
| Recall (Psychology) | 1 |
| Text Structure | 1 |
| Visual Perception | 1 |
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| Visible Language | 1 |
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| Journal Articles | 1 |
| Reports - Research | 1 |
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Peer reviewedWendt, Dirk; Groggel, Wiebke; Gutschmidt, Georg – Visible Language, 1997
Presents a study in which ads in simulated telephone directory pages were highlighted in red, green, and blue colors. States that the pages were presented to subjects in order to be recalled and recognized among other ads. Finds that red and green highlighting increases recallability and recognizability whereas blue decreases it. (PA)
Descriptors: Advertising, Color, Communication Research, Recall (Psychology)
