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Lefkoe, Morty1
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Lefkoe, Morty – Training, 1985
Context shifting is an approach to training that aims to transform the participants' point of view, allowing them to create a new context in which to perform their jobs, a new way of defining their roles that motivates them to exhibit skills and use information. (SK)
Descriptors: Behavior Change, Employee Attitudes, Motivation, Reinforcement