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| Audiences | 1 |
| Behavior Change | 1 |
| College Students | 1 |
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| Television & Children | 1 |
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| Cantor, Joel M. | 1 |
| Cantor, Muriel G. | 1 |
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Cantor, Muriel G.; Cantor, Joel M. – Television & Children, 1984
Traces historical development of soap operas and presents results of surveys conducted with college students to determine how viewing affects their behavior, attitudes, and beliefs. Results indicate students neither seek nor take advice from soap operas whereas early radio soap opera listeners sought practical explanations of appropriate behavior…
Descriptors: Audiences, Behavior Change, College Students, Ethics
