Ways in which broadcasters can use television research data to promote children's learning are suggested under five headings: cognitive (reading, comprehension, imagination); social and emotional (sharing, sex); violence, aggressions, fears; family roles and attitudes; health issues (alcohol, nutrition, drugs). Information sources for television…

Discusses the increasing number of children viewing soap operas and reviews research findings of a study of third, fourth, and fifth graders' soap opera viewing habits in relation to motivation, age, gender, and what children learn about relationships from viewing. Parental mediation and further research needs are also discussed. (MBR)

Describes steps taken by the American Broadcasting Corporation to assess the public's reaction to "The Day After." Pre-broadcast activities included a literature review, consultation with child development specialists, viewer's guide development, focus group research, and recommendations regarding children's viewing. Post-broadcast…

Reviews conclusions from research papers prepared for the National Institute of Mental Health Report, Television and Behavior (referred to as the Update). The two-volume Update summarizes research findings of the past 10 years dealing with the effects of television viewing on its audience, particularly children. (JJD)