This article examines the efforts of a team of educators in a mid-western urban university in Omaha, Nebraska, to understand why so few persons of color enter the teaching profession and to identify actions that can be taken to attract them. The questions that were posed included the following: (1) What does past research say about recruiting teachers of color?; (2) What is known about various students of color and their career selections?; (3) What information can people gain from mid-west demographic and school enrollment data?; (4) What are the perceptions of local educators concerning the lack of teachers of color?; (5) What types of programs have been successful in increasing the number of teachers of color?; and (6) What recommendations do people make based on these investigations? The data resulting from this study show one central dynamic: the secret to recruiting teachers of color may reside in building relationships, particularly between school and university personnel (often White) and individuals of color, especially those who are potential leaders in their communities and organizations. These relationships must be built on real trust and a common commitment to embracing all people, regardless of differences. It is hoped that this study will provide some guideposts for other teacher education programs who are also faced with low enrollment of persons of color. (Contains 3 tables.)