Publication Date
| In 2025 | 0 |
| Since 2024 | 0 |
| Since 2021 (last 5 years) | 0 |
| Since 2016 (last 10 years) | 0 |
| Since 2006 (last 20 years) | 1 |
Descriptor
| Alcohol Abuse | 1 |
| At Risk Persons | 1 |
| Behavior Change | 1 |
| College Students | 1 |
| Drinking | 1 |
| Health Behavior | 1 |
| Intervention | 1 |
| Marketing | 1 |
| Mass Media | 1 |
| Norms | 1 |
| Program Effectiveness | 1 |
| More ▼ | |
Source
| Substance Abuse | 1 |
Author
| DeJong, William | 1 |
| Doerr, Emily E. | 1 |
| Mason, Karen E. | 1 |
| Murphy, Melissa J. | 1 |
| Schneider, Shari Kessel | 1 |
| Scribner, Richard A. | 1 |
| Simonsen, Neal R. | 1 |
| Towvim, Laura Gomberg | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
Education Level
| Higher Education | 1 |
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewed
Direct linkDeJong, William; Schneider, Shari Kessel; Towvim, Laura Gomberg; Murphy, Melissa J.; Doerr, Emily E.; Simonsen, Neal R.; Mason, Karen E.; Scribner, Richard A. – Substance Abuse, 2009
A 14-site randomized trial tested the effectiveness of social norms marketing (SNM) campaigns, which present accurate student survey data in order to correct misperceptions of subjective drinking norms and thereby drive down alcohol use. Cross-sectional student surveys were conducted by mail at baseline and at posttest 3 years later. Hierarchical…
Descriptors: Social Influences, Program Effectiveness, Drinking, Student Surveys
