University choice is a high-risk decision for prospective students which requires substantial effort to evaluate a range of choice factors. Understanding this complex process is a crucial task for higher education marketers. Of particular importance are the differences across market segments. This study analyses the importance of choice factors,…

Little empirical literature assessing the impact of Erasmus study program on graduate career prospects exists. All too often, the empirical evidence available is either bias or indirect. Furthermore, the existing differences among study mobility participants and non-participant peers in terms of ability, socioeconomic background or field of study…

Attracting international students has become a strategic priority for UK immigration policy as well as for British universities. However, research shows that there are emergent intercultural barriers that challenge international students' carrier aspirations and inhibit their ability to find employment. Also, small business employers (SMEs) are…

Scholarly studies of international student mobility programs have increased during the last two decades, particularly following the Bologna Declaration. Nevertheless, a systematic review of international student mobility programs and the outcomes and benefits derived from participation in such programs has not been undertaken. This paper provides…

As human capital came to the fore in the discourse on economic growth, so too has the concepts of employment prospects and employability attributes as students transit to the labor market. This paper examines three issues in this transition in the context of Malaysia. These are, first, how important is employment prospects a consideration when…

Universities now regard student mobility programmes as a context for their students to acquire intercultural skills, cosmopolitan outlooks and potential labour market advantage. If executed thoughtfully, immersing students in unfamiliar cultural environments and different academic systems can make them aware of their own taken-for-granted…