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Direct linkAlessandro Comai – Studies in Higher Education, 2024
The purpose of this study is to understand the reasons why Japanese higher education institutions show a lack of digital marketing activities. Specifically, we focused on the challenges faced by institutions with management and business faculties when implementing digital marketing. To achieve this purpose, the research invited 167 Japanese higher…
Descriptors: Higher Education, Barriers, Influences, Marketing
Rose, Heath; Curle, Samantha; Aizawa, Ikuya; Thompson, Gene – Studies in Higher Education, 2020
This article explores the relationship between course performance, English language proficiency, motivation, and academic language skills in an English medium instruction (EMI) university context. It analyses test and questionnaire data from 146 students from an EMI business program at a Japanese university, and follow-up interviews with seven…
Descriptors: English for Special Purposes, Second Language Learning, Language of Instruction, Language Proficiency
