Recorded voice samples elicit stereotyped personality judgments, generally consistent among listeners, but very seldom valid. The manner of stereotyping was investigated through analysis of the relationship of nine vocal characteristics (breathy, thin, flat, nasal, tense, throaty, orotund, rate, pitch variety) to 40 personality characteristics (e.g., feminine-masculine, active-passive, honest-dishonest). Perceptions of male listeners did not differ significantly from those of female listeners. But some vocal qualities of male speakers were not given the same personality characteristics as the same vocal qualities in female speakers. Factor analysis of personality characteristics suggested that male personality is "perceived in terms of physical and emotional power," female personality "in terms of social facilities." Vocal manipulations significantly affected perception of each personality characteristic. The relationships between specific vocal characteristics of speakers and the ascribed personality characteristics are tabulated in detail. Further promising research is suggested by the author. (MK)