Reports the results of research designed to test the hypothesis that it is possible to teach toward a specific student-faculty evaluation. Demonstrates the importance of the evaluation format by showing that it is possible to adapt one's teaching technique to obtain a good student evaluation.

Describes the basic features of the Keller plan or Personalized System of Instruction (PSI), and presents a review of evaluative research on this teaching method. The Keller plan is an individually paced, mastery-oriented teaching method that has had a significant impact on college-level science education in recent years. (JR)