Some of the most complicated issues facing school districts across the country revolve around resource allocation and student assignment planning. Determining school attendance boundaries, selecting sites for new schools, closing existing ones, balancing seat utilization while minimizing travel costs, and achieving socioeconomic diversity are all daunting challenges with enormous political, economic, and emotional stakes. How can district administrators gain parent and community support for decisions that are intrinsically multidimensional, complex, and fraught with emotion? How can they evaluate and communicate the difficult policy trade-offs and win broad-based support and community consensus? One school district in Tampa, Florida, has found answers to some of these questions. Hillsborough County Public Schools, the nation's eighth-largest school district, partnered with a research firm to pioneer a new methodology for creating school attendance boundaries--a process that engages the community, optimizes efficiency, and increases school diversity. By engaging the community throughout the process, the district obtained buy-in and won support for the new boundaries. At the final adoption meeting, not a single parent or community member addressed the board to dispute the proposed boundaries.