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Communicating New Assessment Initiatives.
Alvestad, Kathryn – School Administrator, 1997
The best way to overcome parents' anxiety and possible anger over new assessment methods is to use good teaching practice. This means knowing the teachable population's needs, setting appropriate objectives for them, providing instruction in an appropriate, engaging manner, and giving opportunities to practice and question instructors. A visual…
Descriptors: Community Relations, Elementary Secondary Education, Parent School Relationship, Performance Based Assessment
Outside-Inside Marketing.
Carroll, Susan Rovezzi; Carroll, David – School Administrator, 2001
Instead of employing "inside-outside" marketing via inhouse brochures, newsletters, and websites, public schools should begin practicing "outside-inside" marketing in which strategic planning and then action comes from the marketplace (the community) to the school. Public perceptions are gathered through surveys, focus groups, and indepth…
Descriptors: Community Relations, Elementary Secondary Education, Focus Groups, Interviews
Got Web? Investing in a District Website
Direct linkDirect link
Swann, Patricia A. – School Administrator, 2006
School and school district websites began to mushroom in the mid-1990s in what looked like a rush to stake a cyber-claim in a new frontier. As a byproduct, these early experiments also seemed like a good place to let parents know what is going on in the local school district. Today, it is all too easy to find district websites that are little more…
Descriptors: School Districts, School Community Relationship, Internet, Web Sites
Coping with Controversy.
Townsend, Rene – School Administrator, 1993
A California superintendent with a district embroiled in a creationism/evolution debate advises how to overcome divisiveness through communication with all stakeholders. Supervisors with contentious school boards should be positive, listen carefully, ferret the truth, and keep information flowing. Suggestions are provided for managing community,…
Descriptors: Administrator Responsibility, Community Relations, Conservatism, Creationism
Coping with Alinsky Methods.
Rowson, Joseph – School Administrator, 1983
"Alinsky methods," designed for confrontation, can include packing meetings, requesting marathon sessions, and using dramatic advertising. Developed by Saul Alinsky for oppressed people, the methods can be mitigated by 10 administrator actions, including building openness and trust, having good legal and public relations advice, and…
Descriptors: Activism, Administrator Role, Community Relations, Dissent
Beyond Money: Benefits of an Education Foundation.
Havens, Mark M. – School Administrator, 2001
Public-school foundations are generally not expected to provide a substantial portion of their school district's budget. The most successful school foundations use fund raising to build bridges between schools and the community-particularly with nonparents and organizations with no direct connections with schools. Their support is indispensable.…
Descriptors: Administrator Role, Community Relations, Community Support, Elementary Secondary Education
Common Ground: A Way of Life, Not a Checkoff Item.
Ledell, Marjorie A. – School Administrator, 1996
The common ground process is an ongoing effort for inviting, scrutinizing, debating, and selecting ideas or making decisions about improving schools. Superintendents should assign a full-time communications person to executive staff, create a communications team, conduct a full-scale communications audit, listen better, urge the silent majority to…
Descriptors: Administrator Responsibility, Boards of Education, Communication Problems, Community Involvement