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| Elementary Secondary Education | 1 |
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Carroll, Susan Rovezzi; Carroll, David – School Administrator, 2001
Instead of employing "inside-outside" marketing via inhouse brochures, newsletters, and websites, public schools should begin practicing "outside-inside" marketing in which strategic planning and then action comes from the marketplace (the community) to the school. Public perceptions are gathered through surveys, focus groups, and indepth…
Descriptors: Community Relations, Elementary Secondary Education, Focus Groups, Interviews
