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Schultz, Pat – Scholastic Editor, 1980
Suggests ways to sell school yearbooks early in the school year so that bids can be considered with money in hand and so that staff members can concentrate on producing a good book. Describes methods used at a small Iowa high school for selling yearbooks and for selling yearbook advertising space. (TJ)
Descriptors: Advertising, Merchandising, Secondary Education, Student Publications
Jerome, E. A. – Scholastic Editor, 1976
Offers advice to the school newspaper sales person so an account will not only be sold but will be properly serviced. (HOD)
Descriptors: Advertising, Merchandising, Publicize, School Newspapers
Jerome, E. A. – Scholastic Editor, 1976
Describes five parts of a sales training program and offers six basic teaching techniques for presenting sales training materials.
Descriptors: Distributive Education, Educational Programs, Merchandising, Newspapers