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Direct linkDillman, Don A.; Lesser, Virginia; Mason, Robert; Carlson, John; Willits, Fern; Robertson, Rob; Burke, Bryan – Rural Sociology, 2007
The effect of personalization on mail survey response rates was examined in nine studies that included 17 comparisons under several research conditions. A study of this variable across multiple experiments in five agricultural experiment stations was undertaken because of conflicting results from previous research and from concern that the…
Descriptors: Mail Surveys, Evaluation Research, Agricultural Education, Rural Sociology
