Parents and guardians are the biggest influencers on enrollment for students. Nearly all are invested and involved in the college search process with their students. But are colleges and universities really engaging them? Are they communicating the right information, with the right frequency, across the right channels? Are they helping families navigate the long and complex college search process--especially those families who did not attend college? And are they providing the information families need about financing a college education and why it's a sound investment? These are just some of the questions that RNL, Ardeo Education, and CampusESP examined in this survey of 12,000 family members of prospective college students. These findings show their preferences, experiences, and concerns. They provide enrollment managers with actionable insights to increase engagement with parents and strategically harness the influence they have with students. [For "2022 Prospective Family Engagement Report: A Survey of 6,400 Families of Prospective College Students," see ED623770.]