A marketing management paradigm for academe is discussed along with aspects of the pricing policy process. The two most important factors affecting the college choice process are shown to be college quality and price-related considerations. Implications for marketing are discussed. (Author/LBH)

W. John Minter and Howard R. Bowen's annual report on "Financial and Educational Trends in Independent Higher Education, 1978" is examined. Problems in data reporting by college administrators that skew financial assessment reports are noted. A rating questionnaire for institutional quality is appended. (Author/LBH)

A survey of higher education programs found that nine of the programs offer an area of concentration in institutional research and 17 programs have an institutional research core course. These programs are identified and the content of the curriculum is described. Planning topics received the most emphasis in courses. (Author/MLW)

Results of a follow-up study of the same students used in the Feldman study indicate that individual student evaluations are remarkably stable over time and more reliable than previously assumed. There was systematic information in individual student ratings that internal consistency approaches have ignored or assumed to be nonexistent.…

During early 1990s, increases in private colleges' prices outpaced increases in inflation, input prices, and income growth, but after accounting for rapidly increasing college-funded student aid, positive differentials decreased relative to the 1980s. Substantial dispersion among private colleges in actual net prices received from full-time…

Perceptions of actual and ideal leadership behaviors of male and female department heads were examined using data gathered from 49 university department heads and 427 faculty members. Findings indicate similarities in male and female perceptions of desirable attributes, of own leadership behavior, and in proneness to view own leadership behavior…

The relationship between some facets of organizational climate (perceived power structure, assessment of rewards, and perceived organizational goals) in university departments and faculty attitudes toward various aspects of unionization is examined. Policy implications for faculty and administration are discussed. (Author/LBH)

A study tested a resampling methodology (bootstrap simulation) by examining the effects of class size and student motivation on students' ratings of teaching effectiveness. Results suggest that evaluations based on student ratings should look at more than class averages, and that class size and student motivation affect overall ratings. Examples…

Two competing models of the relationship between college graduates' perceived learning and satisfaction with the college experience are examined, one representing a true effect and one treating the relationship as an artifact of the halo effect. It is recommended that researchers be cautious in interpreting self-reports of learning and…

A study found few gender differences in young college faculty's (n=115) reasons for acceptance, rejection, or resignation of academic positions. Results imply academic recruiting should focus on quality of academic life in the department or institution, accommodating family members' needs, and job security in the form of longer, tenure-track…

A study examined effects of consultant observation and peer mentoring on anxiety and effectiveness in 13 teaching assistants at a research university. These and a control group of 14 teaching assistants also attended a 1-week workshop and 16-week theory/pedagogy course. Anxiety was lower and student ratings of effectiveness were higher in the…

A study to establish baseline data on the outcomes of doctoral education at a private, urban university is described. Areas examined are impact of doctoral education on career development; perceived influence of institutional values on graduates; and frequency and type of research/scholarly activities engaged in during and after graduate school.…

This study examined the academic, personnel, and financial dimensions of state regulation, including changes since 1983; the relationship between state regulation, various state characteristics, and level of flexibility afforded universities; and the relationship between state regulation flexibility and campus characteristics, including…

A survey of approximately 2,450 non-instructional staff at a research university concerning the work environment found significant differences in perceptions of union-affiliated and non-union staff, with union-affiliated workers seeing the culture, philosophy, climate, and outcomes of their work environment more negatively. Implications for…

A study investigated the knowledge and skills of college and university institutional researchers (n=601) in relation to their perceptions of the effectiveness of their work. Analysis found that relationships between background characteristics, knowledge and skills in institutional research, and perceptions of effectiveness were minimal.…