Using data from the National Postsecondary Student Aid Study, this study examined the influence of finance-related reasons for college choice on persistence decisions. Finance-related choices were found to have direct and indirect influences on college persistence, and market-based, monetary measures of financial aid, tuition, housing costs, and…

A marketing management paradigm for academe is discussed along with aspects of the pricing policy process. The two most important factors affecting the college choice process are shown to be college quality and price-related considerations. Implications for marketing are discussed. (Author/LBH)

Data on college bound students from several suburban Philadelphia communities were statistically analyzed, and it was found students could be grouped according to the characteristics of the institutions they applied to, in no more than eight stable choice sets. Implications for policy formation are discussed. (MSE)