Reaching the Masses: Marketing a Library Instruction Course to Incoming Freshmen.

Lawson, Mollie D.

Notes FAQ Contact Us

Back to results

Peer reviewed

ERIC Number: EJ656061

Record Type: Journal

Publication Date: 2000

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0734-3310

EISSN: N/A

Available Date: N/A

Reaching the Masses: Marketing a Library Instruction Course to Incoming Freshmen.

Lawson, Mollie D.

Research Strategies, v17 n1 p45-49 Spr 2000

Explains the redesign of a freshman-level course in information literacy, information technology, and library research skills at Central Missouri State University that resulted in an increase in student enrollment. Supports the conclusion that marketing and promotion resulted in higher enrollment figures. (Author/LRW)

Descriptors: College Freshmen, Enrollment Influences, Higher Education, Information Literacy, Information Technology, Library Instruction, Library Skills, Marketing, Research Skills

Publication Type: Journal Articles; Reports - Descriptive

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A