State education agencies are investing more time and effort to communicate effectively and engage with district, school and classroom leaders, parents, students and other key audiences about the important changes happening in their States. They are using myriad tools to do so, including forums, meetings, direct contact, mainstream and social media. This tip sheet is the first in a series of four by the Reform Support Network. Additional tip sheets published are: (1) Social Media Tip Sheet #2: Building Capacity (ED611515); (2) Social Media Tip Sheet #3: Driving Success through Smart Policies (ED611516); and (3) Social Media Tip Sheet #4: Measuring Success (ED611517). The following tips for innovative engagement are presented in this tip sheet: (1) Innovation One: Utilizing the Voice of Chiefs; (2) Innovation Two: Trying New Platforms; (3) Innovation Three: Engaging Directly With Non-Traditional Media; and (4) Innovation Four: Keeping It Social -- and Fun. When it comes to innovative engagement on social media, State education agencies (SEAs) and local education agencies (LEAs) can and are making strides by utilizing the voice of their chiefs, trying new platforms, engaging directly with non-traditional media and keeping their communications fun, lively and social. The agencies executing these innovative forms of engagement are finding continued success in reaching key audiences on the important topics of ongoing reform.