Relates the marketing concept to library reference services. Highlights include a review of the literature and an overview of marketing, including research, the marketing mix, strategic plan, marketing plan, and marketing audit. Marketing principles are applied to reference services through the marketing mix elements of product, price, place, and…

Considers how to plan for online reference services. Highlights include local access to databases, including CD-ROM and database licensing; local gateways; online search services; and planning considerations, including cost, locating online information, telecommunications and computing infrastructures, and equal access. (Contains 15 references.)…

Argues that today's technology supplements traditional means of scholarship and communication. Discusses University of Denver's policy of technology implementation, information technology, interdisciplinarity, changing library environment, information usage and control, and costs. Concludes that future libraries will be defined not by technology…

Describes the Library Reference Assistant Program at the State University of New York College at Oswego that was developed to recruit and instruct students of color and nontraditional students in assisting librarians at the reference desk. Topics discussed include financial support; collaboration; costs; and training and evaluation. (Contains…