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| Merchandising | 3 |
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| Fund Raising | 1 |
| High School Students | 1 |
| Motivation Techniques | 1 |
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| Quill and Scroll | 3 |
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| Journal Articles | 3 |
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Fried, Alan – Quill and Scroll, 1991
Describes a five-step process for using research techniques of the nation's best newspapers to transform high school students into a professional sales staff. (RS)
Descriptors: Advertising, High Schools, Merchandising, Salesmanship
Peterson, Paul – Quill and Scroll, 1987
Reviews several methods to increase yearbook sales and generate more funds for future publications. (AEW)
Descriptors: Fund Raising, High School Students, High Schools, Merchandising
Watterson, C. B. – Quill and Scroll, 1980
Describes innovative techniques for including members of the student body in yearbook planning and for motivating students to buy copies of the yearbook. (GT)
Descriptors: High Schools, Merchandising, Motivation Techniques, Publicize
