Edwin Black's essay on "The Second Persona," introduced to rhetorical critics a rationale and model for a type of ideological criticism. Because it ignored the role of pathos in both the rhetoric Black purported to critique and in the construction of his own audience, Black's essay mis-described key features of Robert Welch's "Blue Book", which…

This essay advances a theory of generic criticism attuned to bodily affect. Aligning form with affect and genre with meaningful emotion, genre is described as the way in which the feeling of form is delivered to language. The primary example is Mel Gibson's film, "The Passion of the Christ," which was marketed as a melodrama, but which exemplifies…

The New Rhetoric project featured an eleven-year collaboration between Lucie Olbrechts-Tyteca and Chaim Perelman, which culminated with their 1958 magnum opus, "Traite de l'argumentation: la nouvelle rhetorique". Scholars have long speculated about Olbrechts-Tyteca's role in the New Rhetoric project and her relationship with Chaim Perelman.…

This essay discusses Justice Anthony M. Kennedy's choice to foreground arguments from due process rather than equal protection in the majority opinion in Lawrence v. Texas. Kennedy's choice can realize constitutional legal doctrine that is more consistent with radical queer politics than arguments from equal protection. Unlike some recent…

At the turn of the twentieth century, the sound of presidential address changed from an orotund style to an instructional style. The orotund style had featured the careful pronunciation of consonants, elongated vowels, trilled r's and repeated declamations. The instructional style, on the other hand, mimicked the conversational lectures of the…

Contesting interpretations of "An Inconvenient Truth" that treat it as political jeremiad, autobiography, or science documentary, we contextualize the film within Joseph Campbell's monomyth and argue that its rhetorical efficacy arises in part because Al Gore's personal transformation animates the documentary footage with jeremiad advocacy. In…

The rhetorical history of Ecuador is rife with examples of politicians, intellectuals, and artists promoting visions of national identity through images of Ecuador's indigenous population. Between the late nineteenth and mid-twentieth centuries, such depictions became common and displayed increasing emphasis on the physical characteristics of…

Debates regarding higher education's relevance and responsiveness to societal exigencies have in the past three decades resulted in the development of programs with leitmotifs such as "service learning," "problem-based learning," and "civic engagement" (e.g., "Scholarship on Teaching and Learning," McNair…

Critical, postmodern, and constitutive rhetorics are typically guided by an ethical stance opposing domination and marginalization. However, this stance often functions as an unreflective morality operating outside the constitutive practices of rhetoric itself. To locate an ethical stance within rhetorical practice, we can turn to Isocrates, who…

Does rhetoric have a place in the discourse of human rights? Without certain reply, as the dilemmas of defining, claiming, and promoting human rights appear both to include and exclude the rhetorical gesture, this question invites inquiry into the preface of the contemporary human rights regime, the moment of the aftermath that provokes a struggle…

The mainstream press frequently characterized the election of President Barack Obama, the first African American US President, as the realization of Martin Luther King's dream, thus crafting a postracial narrative of national transcendence. I argue that this routine characterization of Obama's election functions as a site for the production of…

Popular discourse and advocacy efforts characterize homelessness as a social problem bound by the present-centered concerns of physical affliction and material deprivation. Wayne Powers's documentary film "Reversal of Fortune" exemplifies this tendency by performing a "social experiment" to investigate how giving a homeless man $100,000 would…

Rhetoricians have tried to develop a better understanding of the connection between words and things, but these attempts often employ a logic of representation that undermines a full examination of materiality and the complexity of scientific practice. A logic of articulation offers a viable alternative by focusing attention on the linkages…

The "twisted cyber spy" affair began in 2010, when Google was attacked by Chinese cyber-warriors charged with stealing Google's intellectual property, planting viruses in its computers, and hacking the accounts of Chinese human rights activists. In the ensuing international embroglio, the US mainstream press, corporate leaders, and White…

Parody and related forms of political humor are essential resources for sustaining democratic public culture. They do so by exposing the limits of public speech, transforming discursive demands into virtual images, setting those images before a carnivalesque audience, and celebrating social leveling while decentering all discourses within the…