Edwin Black's essay on "The Second Persona," introduced to rhetorical critics a rationale and model for a type of ideological criticism. Because it ignored the role of pathos in both the rhetoric Black purported to critique and in the construction of his own audience, Black's essay mis-described key features of Robert Welch's "Blue Book", which…

This essay advances a theory of generic criticism attuned to bodily affect. Aligning form with affect and genre with meaningful emotion, genre is described as the way in which the feeling of form is delivered to language. The primary example is Mel Gibson's film, "The Passion of the Christ," which was marketed as a melodrama, but which exemplifies…

At the turn of the twentieth century, the sound of presidential address changed from an orotund style to an instructional style. The orotund style had featured the careful pronunciation of consonants, elongated vowels, trilled r's and repeated declamations. The instructional style, on the other hand, mimicked the conversational lectures of the…

The rhetorical history of Ecuador is rife with examples of politicians, intellectuals, and artists promoting visions of national identity through images of Ecuador's indigenous population. Between the late nineteenth and mid-twentieth centuries, such depictions became common and displayed increasing emphasis on the physical characteristics of…

Debates regarding higher education's relevance and responsiveness to societal exigencies have in the past three decades resulted in the development of programs with leitmotifs such as "service learning," "problem-based learning," and "civic engagement" (e.g., "Scholarship on Teaching and Learning," McNair…

Critical, postmodern, and constitutive rhetorics are typically guided by an ethical stance opposing domination and marginalization. However, this stance often functions as an unreflective morality operating outside the constitutive practices of rhetoric itself. To locate an ethical stance within rhetorical practice, we can turn to Isocrates, who…

Through a critical analysis of the public discourse surrounding the capture and rescue of Jessica Lynch, this essay investigates how Lynch's body "comes to matter" in political debates regarding women in combat. This article argues that popular representations of Lynch's natural femaleness rearticulate the seemingly biological distinctions between…

Discusses two kinds of rhetorical audiences: universal, and particular. Considers the approach a speaker takes regarding the audience type, which is usually a mixture. Discusses how a speaker brings the audience to the desired adherence despite the difference of audience type. (SC)

Discusses the methodological issues of the role of "critique" and the role of an author's announced or apparent political commitments in ethnography. Compares and contrasts the views of John Fiske and Donal Carbaugh (whose articles appear in the same issue of this journal) on these issues. (PRA)

This essay stages a theoretically driven critique of Lawrence Kasdan's film "The Big Chill" as a productive example of a constitutive contradiction animating the liberal political imaginary. In particular, it argues that liberalism relies irreducibly on an under-examined conception of friendship to supply its model of citizenship as a distinctive,…

Explores some implications of the redefinition of ethnography as discursive practice, of ethnography as "writing the other." Asserts that a central problem in discourse theory is the relationship between discourse and nondiscursive "reality." Argues ethnography is discursive rather than empiricist. Asserts that conflictual social theories produce…