Discusses the evolution of Burke's conception of form and explains how he combines form, substance, idea, and audience appeal into a single critical principle. Argues that his theory is important because it provides a rationale for combining language, idea, and appeal. (JMF)

Describes a method of rhetorical criticism to be used in situations where the values of critic and audience differ in significant ways. Uses the method to analyze the responses of children to "The Empire Strikes Back." (PD)

Argues that Bitzer's situational theory accounts for forms of rhetorical creativity through the definition of controlling elements of situations, for the production of rhetoric as purposive action, and for the degree of accuracy or clarity with which observable features of situations have been interpreted. (JMF)

Examines the concept of the universal audience as the basic factor of Chaim Perelman's rhetorical theory and concludes that it is subject to the same criticism as Rousseau's general will and Kant's categorical imperative. (JMF)

Professor Perelman, University of Belgium, rectifies false impressions of his ideas, explains certain errors in the "new rhetoric," and critically responds to several scholar-teachers who have used his ideas in this country. (PD)

Examines the metaphoric networks created by a presidential hopeful and a pope. Argues that what is significant about the rhetoric of each is not the recurrence of a single metaphor but rather the appearance of clusters of related metaphors which reveal the rhetor's projected relationship with his audience. (JMF)

Develops a theory of strategic, political silence which directs public attribution of predictable meanings towards political leaders who unexpectedly refuse to speak in public. The meanings are mystery, uncertainty, passivity, and relinquishment. Illustrates the theory with a criticism of President Carter's silence in July 1979. (JMF)

Discusses the effective rhetoric of Dr. King's "Letter" in terms of his use of refutative logic to address two audiences simultaneously, using one to provide a focus through which the other could be addressed. The "Letter" is adapted to both audiences on structural, logical, and stylistic levels. (JMF)

Discusses Senator Kennedy's address on "Tolerance and Truth in America," given at Liberty Baptist College in 1983, to propose a "contract" for the public relationship between himself and Jerry Falwell in which each could be more civil toward the other without betraying his constituencies or threatening the other's supporters.…