Weblogs or blogs for short can be personal diaries shared by individuals giving readers a sometimes voyeuristic view into the lives and minds of these virtual authors. The ability for readers to find and promote weblogs makes the practice of blogging appealing for parties wanting to market their products and services. The popularity and the potential of blogging have made it attractive to qualitative researchers in a number of ways. Weblogs can provide qualitative researchers with a medium for expressing their thoughts and opinions on qualitative research methods and products as well as serving as the source of data for qualitative studies. In this article, the author reviews some of the more interesting efforts qualitative researchers have attempted to utilize the blogosphere for promotion, education, and research.