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Direct linkHenry, Jo – Public Services Quarterly, 2011
Reference transactions in academic libraries have been on the decline since mid-1990. The Academic Library Survey from the National Center for Education Statistics shows an average drop of 25% in reference use from 1996-2004 with higher numbers at some institutions such as the University of Maryland which plummeted 47% (Martell, 2008). The…
Descriptors: Marketing, Research Libraries, Academic Libraries, Reference Materials
