Reports the results of two studies. The first determines that providing camera-ready copy is a cost-effective method of getting information published in newspapers. The second suggests that newspapers take longer to publish releases that are related to topics in the news. (MS)

Focuses on the organizational use of transcendent appeals to redefine "sin" into a "virtue." Analyzes Johnson Controls' apologia after critics charged that its "fetal protection policy" was discriminatory. Examines the redefinitions and ultimate terms invoked by the company to justify its choice of policy. (PA)

Reviews and discusses the new 28-page booklet defining "Guidelines and Standards for Measuring and Evaluating PR Effectiveness." States that it is the result of a nine-month project carried out by an eight-member task force. (PA)

Examines some of the theoretical implications for public relations campaign planning. Finds evidence that audience complexity affects the outcome of a campaign and suggests it should be one of the factors taken into consideration when laying out initial strategy. (MS)

Examines the National Aeronautics and Space Administration's (NASA) public relations efforts concerning the Hubble telescope. Proposes that NASA's poor public relations exacerbated problems: NASA oversold the telescope before it was deployed, failed to develop a plan for release of images, provided misleading flight reports, and reported…

Defines public affairs within the public relations context, recommends theory-building as a way to clarify issues, and proposes opening theoretical discussions to critical perspectives. (MS)

Looks at postmodernism as a critical theory to offer insight into modern public relations practice--a critical view of the signs and symbols of a culture allow people to see the allocation of power and the dominant ideology. Uses the campaign developed by Hill and Knowlton for Citizens for a Free Kuwait as a case study. (PA)

Based on searches of over 200 periodicals, this annotated bibliography of books and journal articles presents material related to the knowledge and practice of public relations published in 1992. The annotated bibliography is subdivided into more than 30 different categories ranging from business ethics to writing techniques. The largest…

Uses content analysis of three newspapers to determine favorable and unfavorable mentions of public relations activities. Findings indicate that public relations is equated solely with publicity, and that publicity is generally considered beneficial. (MS)

Examines how four newspaper characteristics and seven types of news releases related to publications. Concludes that weekly and twice-weekly newspapers print more releases than daily papers and that past events, features, and institutional news releases are almost never printed. (SRT)

States that the Federal Bureau of Investigation (FBI) had the most successful media relations program of all government agencies from the 1930s to the 1980s. Uses quantitative analysis to show why those media efforts were successful. Identifies themes that typified the verbal component of FBI publicity and the broad spectrum of mass communication…

States that New Zealand's public hospitals, converted into Crown Health Enterprises (CHEs) and required to operate within commercial restraints, were the target of attacks from politicians, medical organizations, community groups, and media. Examines press coverage of two similar CHEs over three months. Shows proactive media relations paid off in…

Reports on a study into the scope of an anti-discrimination campaign among Dutch municipal officials in a large city. Notes that a questionnaire was completed by 698 people, asking whether there were any high-risk groups of officials who held intolerant, ethnocentric prejudices. Appears that the lowest-salaried men agreed with ethnocentric…

Examines effectiveness of public information officers transmitting policy actors' frames through the media (six major newspapers) to the public during the 1991-92 silicone breast implant controversy that involved a major corporation, the medical community, and citizens' activist groups. Finds that the medical community's frame occurred most…

Based on searches of more than 100 periodicals as well as flyers and brochures from 24 major publishing houses and university presses, this annotated bibliography presents a representative collection of books and journal articles (published in 1995) related to the knowledge and practice of public relations. The annotated bibliography is divided…