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ERIC Number: EJ553661
Record Type: Journal
Publication Date: 1997
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0363-8111
EISSN: N/A
A Postmodern View of Public Relations: Sign and Reality.
Mickey, Thomas J.
Public Relations Review, v23 n3 p271-84 Fall 1997
Looks at postmodernism as a critical theory to offer insight into modern public relations practice--a critical view of the signs and symbols of a culture allow people to see the allocation of power and the dominant ideology. Uses the campaign developed by Hill and Knowlton for Citizens for a Free Kuwait as a case study. (PA)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A