
ERIC Number: EJ373260
Record Type: Journal
Publication Date: 1988
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Abstractor: N/A
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Effectiveness of Camera-Ready Copy in Press Releases.
Morton, Linda P.
Public Relations Review, v14 n2 p45-49 Sum 1988
Reports the results of two studies. The first determines that providing camera-ready copy is a cost-effective method of getting information published in newspapers. The second suggests that newspapers take longer to publish releases that are related to topics in the news. (MS)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
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Language: English
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