Peer reviewedERIC Number: EJ373257
Record Type: Journal
Publication Date: 1988
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Audience Complexity as a Component of Campaign Planning.
Pavlik, John V.
Public Relations Review, v14 n2 p12-21 Sum 1988
Examines some of the theoretical implications for public relations campaign planning. Finds evidence that audience complexity affects the outcome of a campaign and suggests it should be one of the factors taken into consideration when laying out initial strategy. (MS)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
