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| Business | 1 |
| Communication Research | 1 |
| Employer Employee Relationship | 1 |
| Motivation | 1 |
| Organizational Communication | 1 |
| Public Relations | 1 |
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| Public Relations Review | 1 |
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| Wright, Donald K. | 1 |
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| Journal Articles | 1 |
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| Reports - Research | 1 |
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Peer reviewedWright, Donald K. – Public Relations Review, 1995
Suggests the existence of a third major organizational role for public relations: "communication executive," composed mainly of corporate senior vice presidents of public relations and communication who report directly to CEOs. Reports on a survey of those in this role, and shows that communications methods used five years ago to…
Descriptors: Business, Communication Research, Employer Employee Relationship, Motivation
