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| Comrie, Margie | 1 |
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Peer reviewedComrie, Margie – Public Relations Review, 1997
States that New Zealand's public hospitals, converted into Crown Health Enterprises (CHEs) and required to operate within commercial restraints, were the target of attacks from politicians, medical organizations, community groups, and media. Examines press coverage of two similar CHEs over three months. Shows proactive media relations paid off in…
Descriptors: Community Attitudes, Foreign Countries, Hospitals, Mass Media Role
