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Public Relations Review1
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Andsager, Julie1
Smiley, Leiott1
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Andsager, Julie; Smiley, Leiott – Public Relations Review, 1998
Examines effectiveness of public information officers transmitting policy actors' frames through the media (six major newspapers) to the public during the 1991-92 silicone breast implant controversy that involved a major corporation, the medical community, and citizens' activist groups. Finds that the medical community's frame occurred most…
Descriptors: Activism, Bias, Media Research, Medical Care Evaluation