TSCALE: A New Multidimensional Scaling Procedure Based on Tversky's Contrast Model.

DeSarbo, Wayne S.; And Others

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Peer reviewed

ERIC Number: EJ446674

Record Type: Journal

Publication Date: 1992

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0033-3123

EISSN: N/A

TSCALE: A New Multidimensional Scaling Procedure Based on Tversky's Contrast Model.

DeSarbo, Wayne S.; And Others

Psychometrika, v57 n1 p43-69 Mar 1992

TSCALE, a multidimensional scaling procedure based on the contrast model of A. Tversky for asymmetric three-way, two-mode proximity data, is presented. TSCALE conceptualizes a latent dimensional structure to describe the judgmental stimuli. A Monte Carlo analysis and two consumer psychology applications illustrate the procedure. (SLD)

Descriptors: Consumer Economics, Data Analysis, Equations (Mathematics), Mathematical Models, Monte Carlo Methods, Multidimensional Scaling, Psychological Testing

Publication Type: Journal Articles; Reports - Evaluative

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A